When the Southern California wildfires swept through communities, first responders were there, risking everything to protect lives and homes. But after the flames were out, these heroes and their families often faced their own struggles to recover. That’s why Good360 made it a priority to support Southern California wildfire recovery, focusing on those who served on the front lines. 

Providing Relief for First Responder Families 

Good360 partnered with Amazon and the First Responders Children’s Foundation (FRCF) to make sure first responder families received meaningful support. At the Los Angeles First Responder Family Appreciation Day, families gathered for a day of food, games, and connection. But beyond the festivities, the event offered much-needed relief. 

Thanks to our generous corporate partners, first responder families received essential household supplies, clothing, and toys, helping ease the burden of rebuilding after the wildfires. 

A Reminder That Heroes Are Not Forgotten 

For many families, these donations were more than just items. They were a sign that their sacrifices hadn’t gone unnoticed. As one firefighter’s wife shared: 

“My husband gave everything to protect our community during the fires. Seeing the support for our family now means the world. It’s been a long road, but moments like this make it easier.” 

Committed to Long-Term Wildfire Recovery in Southern California 

At Good360, our work doesn’t end when the disaster fades from the headlines. We’re dedicated to long-term Southern California wildfire recovery, ensuring first responders and their communities have the resources they need to truly rebuild their lives. 

Through ongoing partnerships with organizations like Amazon and FRCF, we continue to stand by first responders. Recovery takes time, and no hero should have to navigate it alone. 

The post Supporting First Responders After the Southern California Wildfires appeared first on Good360.

Alexandria, VA (July 7, 2025)— Today marks six months since the devastating wildfires swept through Southern California, including the historic Eaton and Palisades Fires—now ranked among the most destructive in the state’s history.  

In response, Good360 swiftly mobilized its national network to deliver over 4,000 pallets of essential goods—valued at more than $55 million—providing immediate relief and laying the groundwork for long-term recovery for nearly 280,000 people across Los Angeles County and beyond. 

Through partnerships with local organizations such as CityServe Network, Habitat for Humanity of Greater Los Angeles, and the BeyGOOD Foundation, Good360 has supported thousands of individuals with vital goods and services.  

Together, we’ve distributed critical supplies—from bottled water and hygiene products to furniture and baby items—while also facilitating mental health and other essential services. 

Our collaboration with BeyGOOD brought critical aid to 300 families in Altadena and Pasadena, and a large-scale event at Dodger Stadium with the First Responders Children’s Foundation delivered over $1.5 million in goods to 1,500 first responders and their families. 

As the region transitions from emergency relief to rebuilding, Good360 remains deeply committed to supporting families for the long haul.  

Good360 continues to address the most requested needs—tools, building materials, furniture, bedding, and baby essentials—while expanding logistics support and strengthening relationships with community-based organizations.  

“Six months on, our focus remains on helping families rebuild with dignity. Our mission is clear: to ensure that no family is left behind in the journey to rebuild and recover,” said Cinira Baldi, CEO, Good360. 

To learn more about how we’re supporting impacted communities in L.A., please visit good360.org/socal-wildfires/. 

About Good360  

Good360’s mission is to close the need gap by partnering with socially responsible companies to source highly needed donated goods and distribute them through its diverse network of more than 100,000 vetted nonprofits. In doing so, Good360 opens opportunity for those in need, for the nonprofits that support them, and for companies that donate the goods, all while keeping usable items out of landfills. Good360 has distributed more than $21 billion in donated goods thanks to corporate donors such as Advance Auto Parts, Amazon, American Eagle Outfitters, CVS Health, Gap Inc., Levi Strauss & Company, Mattel, Tempur Sealy International, and UPS. Good360 is a registered 501(c)(3) organization. Learn more at https://www.good360.org. 

The post Six Months After the LA Wildfires, Good360 Reaffirms Commitment to Long-Term Recovery appeared first on Good360.

Maui Wildfires

Corporate Giving

Individual Giving

Supporting Maui’s Long-Term Recovery

As Maui continues its journey toward rebuilding, Good360 remains committed to supporting residents through every stage of recovery. In partnership with our nonprofit network, we are addressing critical product gaps and ensuring that communities receive the right goods at the right time. Our long-term recovery efforts have provided essential supplies—including mattresses, furniture, and household kits—to help families transition into stable housing. Recovering from a disaster of this magnitude is a complex, ongoing process, but by focusing on long-term needs, Good360 and our partners are helping Maui rebuild stronger and more resilient than before.

How To Help

When the unthinkable happens, Good360 is ready. Join us in the best way for you or your organization and amplify your ability to help disaster survivors with a targeted response.

Corporate Giving

Corporate product and financial donations are critical to meeting the immediate and long-term needs on the ground. If your company can support us financially, please contact us today

Contact Us

Make a Financial Contribution

We work with your team to maximize your impact by ensuring your product donations help survivors during all stages of recovery.

Donate Today

 

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Southern California Wildfires

Corporate Giving

Individual Giving

Empower Communities in California

Good360 is actively responding to the ongoing Southern California wildfires, working with our nonprofit partners and donors to provide essential goods and long-term recovery support. As communities begin rebuilding, your support ensures families receive the critical items they need to recover and thrive. From immediate relief supplies to furniture, home goods, and rebuilding materials, we are committed to providing sustained assistance tailored to the evolving needs of affected communities. Our long-term recovery efforts focus on filling product gaps, supporting resilience, and ensuring that those impacted have the resources necessary to rebuild their lives.

Our Impact So Far

3,936 pallets deployed

Over $52,600,000 Worth of Product Distributed

Nearly 280,000 Lives Impacted

Learn More

Our Partners on the Ground

Our long-term recovery efforts are made possible through the dedication of our nonprofit partners, who are providing essential support to communities impacted by the Southern California wildfires. From rebuilding homes to supplying furniture, clothing, and household necessities, these organizations are ensuring families have the resources needed to recover and rebuild. Their commitment helps bridge critical gaps in aid, bringing stability and comfort to those facing the long road to recovery.

Thank you to the following nonprofits:

Hope 4 Everyone Foundation

Habitat for Humanity of Greater Los Angeles

Different Steps Of Life

San Gabriel Valley Habitat for Humanity

World Vision

Global Empowerment Mission

CityServe

How To Help

When the unthinkable happens, Good360 is ready. Join us in the best way for you or your organization and amplify your ability to help disaster survivors with a targeted response.

Corporate Donors

Corporate product and financial donations are critical to meeting the immediate and long-term needs on the ground. If your company can support us financially, please contact us today

Contact Us

Make an Individual Financial Contribution

We work with your team to maximize your impact by ensuring your product donations help survivors during all stages of recovery.

Donate Today

 

The post SoCal Wildfires appeared first on Good360.

How To Help

When the unthinkable happens, Good360 is ready. Join us in the best way for you or your organization and amplify your ability to help disaster survivors with a targeted response.

 

Corporate Giving

Corporate product and financial donations are critical to meeting the immediate and long-term needs on the ground. If your company can support us financially, please contact us today

 

Contact Us

Make a Financial Contribution

We work with your team to maximize your impact by ensuring your product donations help survivors during all stages of recovery.

 

Donate Today

 

Join Our Nonprofit Network

If you’re a nonprofit responding to a disaster, sign up to become a Good360 member and gain access to needed goods.

 

Partner With Us

 

 

The post Severe Weather and Wildfires Devastate the Midwest and South: How You Can Help appeared first on Good360.

Dodger Stadium Event to Provide Relief and Recognition for First Responders and Their Families

Alexandria, VA – February 24, 2025 – Good360, the global leader in product philanthropy and purposeful giving, is proud to partner with Amazon to support the First Responders Children’s Foundation (FRCF) in honoring the first responders who bravely battled the recent Southern California wildfires. As part of disaster relief and a long-term recovery effort, Good360 and Amazon will provide essential goods to first responder families at the Los Angeles First Responder Family Appreciation Day, taking place on Tuesday, February 25, 2025.

This special event, hosted by FRCF, will recognize the thousands of firefighters, police officers, EMTs, and other first responders who put their lives on the line to protect Southern California communities. Families will enjoy an afternoon of activities, games, food, and music while also receiving much-needed essential supplies, clothing, footwear, and toys—all generously donated by corporate partners, including Amazon and Good360.

Through this collaboration, Good360 is working with eight corporate donors as part of a long-term recovery strategy in the region. The event represents just one facet of an ongoing initiative to provide relief and support to those affected by wildfires, ensuring communities have the resources they need to rebuild and recover.

“FRCF First Responder Family Appreciation Day is a reminder that even those who serve and protect us need support in times of crisis,” said Cinira Baldi, CEO of Good360. “We are committed to standing by first responders and their families throughout the recovery process, and this event is just one step in a much larger effort to provide essential aid and resources for years to come.”

As part of this initiative, Amazon and Good360 will distribute 20 pallets of essential goods—including towels, kitchenware, and household supplies—providing direct relief to hundreds of first responder families.

“We’re deeply grateful to the first responders who have shown extraordinary bravery during the Southern California wildfires,” said David Ambroz, Amazon’s Senior Manager of Community Engagement and Public Policy. “Our partnership with Good360 allows us to support first responders and their families, combining our resources to provide immediate relief.”  

Amazon’s commitment to disaster relief extends beyond this event. The company committed $10 million to wildfire relief efforts across Southern California. Through its newly activated Wildfire Disaster Relief Hub in Beaumont, and support across its logistics network, Amazon has donated over 500,000 essential items to 29 local relief organizations, including Good360. Learn more about Amazon’s disaster relief efforts.

Event Details:

Key Attendees and Speakers:

About Good360

Good360 is the global leader in product philanthropy and purposeful giving, partnering with socially responsible companies to source highly needed goods and distribute them through a network of diverse nonprofits that support people in need. Good360 works with corporate donors, community leaders, and local nonprofits to help rebuild communities affected by disasters and other crises. For more information, visit www.good360.org.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon. For more information, visit amazon.com/about and follow @AmazonNews.

The post Good360 and Amazon Support First Responders Children’s Foundation in Honoring Heroes of Southern California Wildfires appeared first on Good360.

ALEXANDRIA, Virginia (February 4, 2025) – Good360, the global leader in product philanthropy and purposeful giving, and JCPenney have partnered to provide critical support for families impacted by recent disasters in Southern California. JCPenney is donating 500,000 units of clothing, footwear, homewares, and beauty essentials to fulfill immediate needs and support long-term recovery efforts in the Los Angeles area. Through its extensive nonprofit network, Good360 will assess the specific needs of impacted communities to ensure timely and effective distribution. In addition to contributing inventory to the LA Wildfires, JCPenney is donating $25,000 to support Good360’s disaster relief logistics, now entering its third week.  

“JCPenney has been an incredible partner in helping us deliver essential resources to those impacted,” said Cinira Baldi, CEO of Good360. “Their generous financial and product donations allow us to respond swiftly and strategically, ensuring that clothing, footwear, hygiene products and home essentials are distributed at the right place, at the right time, to the right people, in a way that’s socially responsible and sustainable.” 

Good360 and JCPenney remain committed to supporting disaster recovery efforts and will continue working together to provide aid and resources to communities recovering from crisis. 

“At JCPenney, we believe in the power of community and the importance of giving back,” said Michelle Wlazlo, Brand CEO, JCPenney. “By partnering with Good360, we can help provide relief and comfort to families during this difficult time and ensure that resources are deployed where they are most needed.” 

To date, Good360 has distributed more than $11 million worth of immediately requested products, such as diapers, hygiene items, and PPE items in addition to raising more than $400,000 to support current relief efforts in Southern California. 

“Our donor network is the lynchpin of our ability to give communities hope, and a prosperous future,” said Peyton Kliewer, director of disaster recovery for Good360. “What Good360 does is only possible thanks to Good360’s unique position between nonprofits/agencies active on the ground and corporate partners like JCPenney.”  

About Good360 

Good360’s mission is to close the need gap by partnering with socially responsible companies to source highly needed donated goods and distribute them through its diverse network of up to 100,000 vetted nonprofits. In doing so, Good360 opens opportunity for those in need, for the nonprofits that support them, and for companies that donate the goods, all while keeping usable items out of landfills. Good360 has distributed more than $21 billion in donated goods thanks to corporate donors such as Advance Auto Parts, Amazon, American Eagle Outfitters, CVS Health, Gap Inc., JCPenney, Levi Strauss & Company, Mattel, Tempur Sealy International, and UPS. Good360 is a registered 501(c)(3) organization. Learn more at https://www.good360.org. 

About JCPenney 

JCPenney, part of Catalyst Brands, is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico. 

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter. 

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Alexandria, VA, February 4, 2025– As football fans gear up for the Super Bowl, Good360 and the National Football League (NFL) mark the 11^th year of collaboration to ensure unsellable apparel from AFC and NFC Championship games and the Super Bowl finds a meaningful purpose. These items, which cannot be sold due to the outcome of the games, are responsibly distributed to nonprofit organizations globally, furthering Good360’s mission to create a sustainable and impactful future.

“At Good360, we believe in the power of partnerships to create lasting change,” said Cinira Baldi, CEO of Good360. “Whether it’s responsibly distributing apparel with the NFL, activating in areas impacted by natural disasters, or providing critical supplies to communities in need, our mission is to ensure that donated products serve a meaningful purpose. Together with corporate donors and nonprofit partners, we are driving sustainability, meeting urgent needs, and building resilience for a better future.”

How It Works

Good360 receives unsellable NFL apparel such as t-shirts, sweatshirts, hats, and towels. These items are distributed to vetted nonprofit organizations in areas of need worldwide, including Ukraine, Mongolia, Georgia, Estonia, and Latvia.

Key aspects of the program include:

• Responsible Distribution: Good360 carefully selects nonprofit partners to ensure that donations do not disrupt local economies and are directed to areas of greatest need.
• Brand Protection: A rigorous vetting process ensures that donated items are never sold, maintaining brand integrity.
• Global Impact: Thousands of items are distributed annually, providing much-needed clothing to underserved communities while reducing waste.

This collaboration with the NFL highlights Good360’s broader mission to address critical needs globally. From its disaster recovery efforts—such as providing over $9.9 million in supplies to communities affected by the California wildfires—to its partnerships with up to 100,000 nonprofit organizations, Good360 has made an indelible impact on the lives of millions over the last 41 years.

A Commitment to Sustainability

Good360’s approach to product philanthropy ensures that surplus goods from corporate partners, like the NFL, serve a higher purpose. By partnering with the NFL to turn unsellable items into resources for communities in need, this collaboration demonstrates a commitment to sustainability, reducing waste, and fostering global resilience.

“Another Super Bowl marks another opportunity for the NFL to collaborate with Good360 to create real impact by donating goods to those in need,” said Anna Isaacson, SVP of Social Responsibility at the NFL. “By turning surplus into support, the NFL can reduce waste while maximizing social good.”

About Good360

Good360’s mission is to close the need gap by partnering with socially responsible companies to source highly needed donated goods and distribute them through its diverse network of more than 100,000 vetted nonprofits. In doing so, Good360 opens opportunity for those in need, for the nonprofits that support them, and for companies that donate the goods, all while keeping usable items out of landfills. Good360 has distributed more than $21 billion in donated goods thanks to corporate donors such as Advance Auto Parts, Amazon, American Eagle Outfitters, CVS Health, Gap Inc., Levi Strauss & Company, Mattel, Tempur Sealy International, and UPS. Good360 is a registered 501(c)(3) organization. Learn more at https://www.good360.org.

The post Tackling Waste: How Good360 and the NFL Turn Unsellable Championship Apparel into a Global Force for Good appeared first on Good360.

The post Corporate Donations – Southern California Wildfire appeared first on Good360.

Last updated 2/6/2025

Urgent Needs from Partners on the Ground

We need large-scale donations to address the most critical needs of wildfire survivors. These items will be distributed to our nonprofit members on the front lines, ensuring they reach affected communities as quickly as possible.

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New Clothing and Footwear:

Weather-appropriate clothing for adults, children, and infants, including jackets and baby items.

Bedding:

Warm blankets, pillows, and towels for displaced families.

Personal Hygiene Products:

Essentials like soap, toothpaste, diapers, sanitary pads, and baby wipes.

Shelf Stable Food & Water:

Non-perishable food, canned goods, bottled water, and infant formula.

Storage:

Duffle bags, suitcases, storage bins, and folders for paperwork

School Supplies:

backpacks, notebooks, pencils, crayons, scissors, glue sticks, and small toys for kids

Cots & Infant Supplies:

Sleeping arrangements like cots, cribs, baby bottles, pacifiers, and baby-safe blankets are vital for families with young children.

Electronics, Flashlights, and Batteries:

Necessary for providing emergency lighting and powering essential devices when off-grid.

Plastic Tubs & Suitcases:

Storage solutions for clothes, supplies, and essentials, especially for families on the move or in temporary shelters.

Cleaning Supplies:

Items like garbage bags, cleaning gloves, brooms, shovels, and other tools to help with debris removal and maintaining hygiene.

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Important Note:

Sending unrequested goods can delay recovery efforts. By aligning donations with specific needs identified by our partners, we ensure every contribution makes a meaningful impact.

Every Dollar Counts

Your generosity can provide comfort and hope to families rebuilding their lives.

Donate Now

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